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Asinta is a partnership of independent global employee benefits consultancies. The company came to me looking to revamp their visual brand and voice. Work included brand strategy, key messages, and tagline all culminating in a new website, I now write and manage the content for their country reports, news pages and social media.


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Using SEO best practices I helped Asinta's 50+ country pages achieve Google ranking positions of 1-3 without spending advertising dollars. Online referral rates climbed 40% in 6 months due to this work as well.

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In 6 months' time, I wrote 45 market guides that made complex subjects easier to understand for multinational employers and helped to build credibility for Asinta's global partnership with this audience as well.

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My relationship with Asinta began with a brand strategy project. Once the brand's new visuals and voice were established, I became the partnership's freelance copywriter and content manager.

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